Find below the create a google analytics 4 Event Tag:
- Click Tags > New.
- Click Tag Configuration.
- Select Google Analytics: GA4 Event.
- For Configuration Tag, select the Configuration Tag you created earlier.
- For Event Name, specify the name of the event. Use the recommended event names for best results.
- Optional: Enter Event Parameters. Use recommended event parameter names for best results.
- Click Add Row.
- Enter a Parameter Name.
- Enter a Value.
- Repeat until all desired parameters have been added.
- Optional: Add any custom user properties that you'd like to configure in User Properties. Note: Analytics automatically logs some user properties. You can set up to 25 additional user properties per Google Analytics 4 property.
- Click Triggering and select appropriate events that would cause the tag to fire.
- Save the tag configuration and publish your container.